Rage
Client
Unilever Food Solutions
Deliverables
- Branding
- Creative Strategy
- Film and Content Production
- Graphic design
- UI/UX Design
Role
- Strategy and concepts
- Branding, graphic design, tonality
- Digital experience and video production
Café 360
Unilever Food Solutions (UFS) is a unit of Unilever that caters to the food services industry. They were looking for a way to engage with Cafés, a segment they had little to no engagement with earlier. I worked as part of the core team to come up with the strategy and concepts to address this. We conceptualised Café 360, a digital platform via which UFS is now able to connect with Cafés. Through Cafe 360, UFS provides free product samples and content in the form of articles and videos across a wide range of topics that are relevant to Café owners and operators.
Mobile responsive
Desktop
Magazine advertisements
