Rage
Client
Citi Australia
Deliverables
- Experience design
- Graphic design
- UI/UX Design
Role
- Concepts and visual design.
- Led a team of Adobe Air devs to build it, ensuring a delightful experience.
- Onsite testing and enhancements.
Citi Dining
Citi Australia was looking to promote one of their premium offerings – the Citi Dining Program. The program’s core value proposition is a free bottle of award-winning wine when you dine at a Citi partner restaurant and pay with a Citi credit card.
I worked on concepts, design and led a team of Adobe Air developers to build a solution that was showcased across a series of touch-enabled JCDecaux and ADShell panels placed at strategic, high-footfall locations in Sydney, Melbourne, Brisbane and Perth. The public interacted with these installations to find Citi partner restaurants around them; their proximity and what wines were on offer at the venues. The application also collected email IDs of people who were interested in applying for a Citi card to avail of this benefit.
Solution Showcase
(Video created by JCDecaux)