Rage
Client
Citi
Deliverables
- Experience design
- UI/UX Design
Role
- Led a team of UXers to define the IA
- Led a team of visual designers to produce the designs
- Worked closely with the techies to ensure we fine tuned and perfected the interaction and transaction effects
Citi Mobile
Citi Australia wanted to promote their new and refreshed mobile app and some of it’s key features. What I came up with was Citi’s first client-facing webpage across the APAC region to include parallax video content as part of it’s core experience.
I also worked with a local production house to come up with a series of videos meant for social media advertising that showcased key features and offerings in a light-hearted format.
Social videos
Citi Mobile – Dining Program
Citi Mobile – One Time Pin
Citi Mobile – Account Snapshot
Citi Mobile – Forex Rates